Berkshire Hathaway HomeServices gives Greg's listings a reach no locally-franchised competitor in San Miguel de Allende can match: exclusive media partnerships, a direct U.S. MLS connection, and marketing execution built for the luxury buyer.
The Largest & Most Respected Global Name in Real Estate
Thinking of selling your home? More and better marketing, especially internationally and at the luxury level, means a higher sales price and a quicker sale. That's the goal for every listing.I have access to all of Berkshire Hathaway HomeServices' marketing tools and Realtor network. Every other agency in San Miguel de Allende operates as an isolated, Mexico-specific master franchise, sharing nothing more than a name with their U.S. counterparts. They have no ability to market listings to their U.S. equals, none of the U.S. marketing tools, and none of the U.S. corporate clout that supports us here locally.
Berkshire Hathaway HomeServices is still new to Mexico, we opened the first Mexican office for the brand right here in San Miguel de Allende in 2020, so many sellers don't yet realize the advantage this brand offers over other local franchise names. As a direct U.S. franchise, with the same outreach and connectivity as if we were physically located in Texas or California, we receive more marketing tools than any other real estate agency in Mexico.
We enjoy access to all of Berkshire Hathaway HomeServices' marketing tools & Realtor network.Other San Miguel agencies are just an isolatedMexico-specific master franchise
As a direct U.S. franchise, Berkshire Hathaway HomeServices Realtors in Mexico receive more marketing tools than any other real estate agency in Mexico!
Greg is the exclusive San Miguel de Allende member of Haute Residence, part of the Haute Media Group alongside Haute Living. Haute Residence is a leading global news source for luxury real estate, covering more than $18 billion worth of luxury property each year. Membership is invitation-only, and only one broker represents each market, Greg is that broker for all of San Miguel de Allende. As a certified Google News Source, Haute Residence picks up every one of Greg's listings and every sale in a press release that reaches its global audience of luxury buyers, and select listings are featured in Haute Living magazine, distributed nationwide to homes valued at $3 million and above.
As a Berkshire Hathaway HomeServices Luxury Collection Specialist, I'm entrusted to represent hundreds of millions of dollars of real estate every year. Backed by the power of the Berkshire Hathaway HomeServices global brand and access to the industry's top home-selling tools, I have the ability to position your luxury property in front of buyers across the globe.That means advanced technology, partnerships with the world's top media outlets, branded media channels including Prestige magazine, a robust social media and digital presence, and showcase presentations that unite a global team of more than 50,000 real estate professionals, all paired with a personal, unwavering commitment to guiding you home.
For a quick overview of what we offer sellers, click to play the video and hear it directly from our CEO.
The Largest & Most Respected Global Name in Real Estate
As part of the Berkshire Hathaway umbrella, we carry name recognition and trust that's genuinely global, every country on earth knows the brand, and that gives clients confidence we hold ourselves to the same integrity that built it. Berkshire Hathaway HomeServices is the largest real estate network in the country by sales volume, as ranked by Bloomberg not the largest by agent count, but the strongest in sales per agent, which is the number that actually benefits your listing.
That scale comes with recognition. J.D. Power awarded Berkshire Hathaway HomeServices its top ranking two years running, for Highest Score for Repeat Home Sellers, then again for Highest Overall Satisfaction for Repeat Home Buyers. In 2026, Life Story Research, whose consumer satisfaction awards rival J.D. Power's, named Berkshire Hathaway HomeServices #1 as America's Most Trusted Real Estate Brokerage, ahead of every other brand represented in San Miguel de Allende.
Click to play the video at right for a quick look at what it means to have the world's largest real estate network behind your listing.
We Deliver Ads Targeted to High-Income Zip Codes!
Once clients see our ads in San Miguel... we keep sending them ads once they're back home!
As a direct U.S. franchise, I have access to a digital marketing platform exclusive to Berkshire Hathaway HomeServices that no other San Miguel de Allende agency can offer. I run brand-awareness and listing-specific digital ads to only High Net Worth neighborhoods boasting single-family homes valued above $5 million in our top feeder markets, California and Texas, putting your listing in front of the right buyers before they've even started looking.
That outreach starts right here in San Miguel de Allende. When a visitor is online near our office or anywhere in the Centro, our digital consultant captures that signal and can retarget ads to them once they're back home, that way my name and brand stay in front of them after their visit, so if they've started thinking about a home here, they call me first.
I can market your specific listing this way, too! My digital outreach reaches over 24,000 potential clients every week, with over 400,000 site engagements, well above industry-average engagement, meaning your home sells faster and for a better price. I still do print advertising too, it has its place, but digital gets you far better reach with today's buyers.
We Deliver Ads Targeted to High-Income Zip Codes!
Once clients see our ads in San Miguel... we keep sending them ads once they're back home!
The Luxury Collection division of Berkshire Hathaway HomeServices in Mexico exceeds the international media exposure other “premier” real estate agencies in San Miguel de Allende often try to emulate, simply because we’re an American franchise with the clout of a corporate media empire from the United States supporting us here at the local level, even south of the border. The quarterly Global Open House series puts your listing in front of a global audience of more than 50,000 real estate agents who send buyers our way, plus millions of viewers on the corporate Luxury Collection website. Our San Miguel de Allende office has had multiple listings showcased in this highly selective event.
As a direct U.S. franchise rather than a disconnected master franchise, I can post your listing to the MLS systems in our top U.S. feeder markets through our sister Berkshire Hathaway HomeServices offices, with matching social media exposure and targeted digital marketing to each market's High Net Worth zip codes. This is a growing program, and one no master-franchise competitor in San Miguel de Allende can offer.
As San Miguel de Allende's sole member of Who's Who in Luxury Real Estate, I provide an additional layer of international exposure unavailable elsewhere locally. Your Luxury Collection listings automatically appear on LuxuryRealEstate.com, the industry's most comprehensive collection of luxury properties from over 60 countries, generating over $240 billion in annual sales. The site attracts over 6.4 million monthly page views from visitors with an average household income of $398,000 and average home values of $1.9 million, precisely your target demographic.
Luxury Real Estate magazine's print circulation of 50,000 plus digital distribution to 450,000 subscribers promotes homes with an average list price of $2.4 million. Beyond your listing being automatically posted to this site, I can invest on a per-listing basis to boost exposure further through special ad placement on the site's home page, which also generates additional social media promotion from Luxury Real Estate. No other agency in San Miguel de Allende can offer this kind of exposure.
Thanks to my exclusive membership in Who's Who in Luxury Real Estate, your listing doesn't stop at LuxuryRealEstate.com. Through the Global Luxury Search feature (menu tab shown at left), it's automatically copied to the sites of fellow premier luxury brands, including Sotheby's International Realty, Christie's International Real Estate, and Forbes Global Properties. That means a buyer browsing Sotheby's in Scottsdale or Forbes in Telluride sees your home too, exposure on a competitor's own platform that no other agency in San Miguel de Allende can offer. Compass, which owns Coldwell Banker, Sotheby's, Century 21, and Corcoran among other brands, also copies our listings across its full nationwide U.S. database, extending that reach even further.
Through our sister franchise relationships, I promote Luxury Collection listings in magazines and online venues throughout America's premier luxury markets, reaching High Net Worth families our local competitors simply can't access. Lifestyles Southern California, serving our primary feeder market, reaches 75,000 households with a minimum $3 million home value through direct mail, 25,000 opt-in email subscribers, 1.9 million annual website visitors, and distribution on Calameo.com, a publication platform reaching over 100 million unique visitors a month. Our other market publications deliver similarly high-value demographics.
For select luxury listings, I invest in additional placement in home and lifestyle magazines that also publish online for extra digital reach. As one example, the Montecito Journal reaches California's Central Coast, including the third-richest zip code in the U.S., putting your listing in front of an extremely targeted, high-net-worth audience. These are four- and five-figure marketing investments, so they require a direct conversation between us before moving forward. Ask me if it's the right fit for your listing.
Your listing gains further momentum through integrated social media campaigns across our sister U.S. offices, plus targeted digital marketing to each market's High Net Worth zip codes, a program no other real estate brand in San Miguel de Allende can match.
The Largest & Most Respected Global Name in Real Estate
In a market where 99% of buyers find their next home online rather than driving by, photography is the single most important marketing tool for your listing. I work only with industry-leading photographers skilled in advanced lighting and retouching. The photos below are the exact same home, first marketed unsuccessfully by a competing agency, then reshot once I took over the listing, see the difference for yourself.
As an architect, I bring a designer's eye to staging every home, creating the lifestyle vignettes that help a buyer picture themselves living there. It's the difference between a house that photographs well and one that sells.
The Competition's Photo vs Greg's Professional Photo
The Competition's Photo vs Greg's Professional Photo
Matterport 3D tours are standard across the industry in the U.S., but few Realtors in San Miguel de Allende invest in one; it's a real cost. The ones who do are often using an older-generation camera that produces a very basic tour, one that's genuinely difficult for our typically older buyer demographic to navigate, technically impressive-sounding, but not actually useful for a real buyer. I source my Matterport tours from a producer using the latest-generation technology instead: a fully automated video that walks a buyer through your home from the front door, with room measurements and the option to view any room unfurnished using AI- no technical know-how required on their end.
Beyond the videos, another immensely valuable tool my Matterport package provides is a full floor plan of the home, complete with room dimensions, so clients can begin to envision how their lifestyle will fit within your home. The floor plan also makes an automated video easier to follow: once a buyer has seen the layout and understands how the rooms connect, it becomes a much more intuitive marketing tool for your home. Ask if your old Realtor provides your floor plans.
Berkshire Hathaway HomeServices is the driving force behind the world's largest independent-brand real estate company, a network of real estate professionals and member offices spanning North America, Europe, Asia, and beyond. That global footprint is what stands behind every listing I represent in San Miguel de Allende.
Whether you're just starting to explore San Miguel de Allende or ready to talk specifics, I answer every inquiry personally, no call center, no hand-off to another agent. Reach out and let's talk.
